Interests and skills

Think your brand lacks luster? Has a rebrand project quote made you spit out your coffee? Nicole has run successful rebrands in weeks, not months, with a proven formula and top-notch creative talent engagement.

GTM strategies are impossible to nail the first time, scary to shift, and require the right org design to scale. Nicole has helped design and execute GTM for B2B, B2C, B2B2C, B2D, and B2G software and hardware products.

Does your product leader inspire the team with obsessive user empathy? Are they a metrics pirate? Nicole has recruited, cultivated, and supported stellar product talent.

S&P 500 companies with above-median gender diversity on their boards saw +15% higher ROE over the last decade. Ask Nicole how to cultivate an intersectionally-minded leadership team as a moral and business imperative.

You might be surprised to know the majority of leaders optimize for their personal success over their team’s (Tribal Leadership). Nicole’s approach? Strength-based, player-coach, low-ego service leadership with radical, respectful candor.

Do the words of Simon Sinek and Jim Collins feel like explorations reserved for S&P 500 CEOs? They are not. Nicole has helped CEOs articulate their vision and achieve more with a bespoke OKR framework.

Where should you invest your next dollar? Nicole has experience from 0-to-1 to public offering, with significant ups and downs. Growing pains are inevitable and require tough decisions. Nicole enjoys helping executives make them.

Over 70% of workers want to WFH, but 84% would be motivated to return to an office with a social scene. For many reasons, Nicole believes work-life balance is an antiquated term that suggests when we’re at a desk, we’re dead. Ask her instead about work-life wellness.

Nicole believes she’s lucky to have an incredible network. You’ll rarely find her at “networking events,” but rather organically connecting people, through technology, social events, and collaborative projects.

Once told to dress “more like a man” in tech, Nicole has faced several battles with bringing her whole self to work. She now embraces her femininity in the workplace and advocates for total authenticity in the office.

Traditional corporate comms is dead. One tweet can be read by your customers, journalists, investors, and mom. Nicole has developed unified strategies and teams across IR, PR, and marketing to address stakeholders where they are.

Looking to improve your GTM economics? As an engineer-turned-marketer, Nicole helps turn funnel and product metrics into actionable insights. She has built robust lifecycle marketing and product teams and KPIs to optimize LTV/CAC performance.